The world 3D television market will grow more than 5-fold to account for 11 p.c of flat-screen TV sales this year
Brands believe this approach to promoting 3D allows consumers to decide whether or not they wish to make use of the feature when they are prepared, while convincing them that their newly purchased television is future-proofed. This gives consumers the appearance of having the choice to use a feature already present in a purchase that they made, instead of driving them to purchase a technology for which they might be unprepared, according to the brands.
It projected 3D TV shipments would rise to 23.4 million units this year from last year’s 4.2 million units, gaining further to 159 million units in 2015. By that time, iSuppli said, 3D TVs would account for over half world flat panel cargos.
LG Group is making a gigantic bet on FPR technology to stake out a bigger claim in the worldwide 3D market, now controlled by SG-type sets made by first like Samsung and Sony. LG contends that FPR addresses consumer worries over fuzzy and flickering images, with glasses 2 to 3 times lighter than the previous cumbersome battery-charged glasses that was required for 3D viewing.
Re content, the researcher anticipates that broadcasting of 3D also will enjoy an uptake, addressing the well-liked and yet also completely real general perception of a serious shortage of compelling 3D content. ISuppli believes that sports-related events will drive 3D uptake followed by primetime entertainment, films and documentaries.
The 3D market forecast by iSuppli is more bullish than Samsung’s own forecast of 17 million units. The cycle continues : after a period of ballyhoo and then pure scepticism it looks like the graphs are now pointing quickly upwards for the prospects of 3D. The shift could be a big threat to top TV maker Samsung, which is aggressively pushing for SG technology and has been embroiled in a growing war of words this year with hometown rival LG Electronics and its panel supplier LG Display.
Options also are arising for the 3D glasses that are required for 3D TV viewing. While the present active shutter glasses provide for better picture definition, an alternative known as passive Film Patterned Retarder ( FPR ) 3D not merely will expand availability in sizes as little as 32inches but also will reduce the overall price of ownership, with the glasses being more user friendly too. By 2015, passive 3D shipments will surpass those of active 3D, The upshot will be that cargos of 3D TVs will rocket by 463%admittedly from a very small 1st baseto reach 23.4 million units in 2011. ISuppli adds that their momentum will continue throughout 2012 with cargos up another 132% to 54.2 million units and then overreaching the 100-million-unit mark by 2014, hitting 159.2 units million by 2015. ISuppli expects 3D’s chunk of the global flat-panel market to rise in the years ahead, jumping from 2% in 2010 to 11% in 2011, doubling in 2012 to 22%. By 2015, iSuppli forecasts that 3D TVs will account for over half ( 52% ) of flat panel cargos.